Simon Cowell has quit! Smoking, that is

Simon Cowell has quit! Smoking, that is

Sheep placenta facials, colonics, Botox, not to mention vitamins injected by a nurse, Simon Cowell’s efforts to stave off the ravages of time are relentless.

But now the vain 53-year-old X Factor mogul has made the most sensible (and obvious) decision yet in his quest for eternal youth â€" to kick his 40-a-day smoking habit.

According to his fellow Britain’s Got Talent judge Amanda Holden, Si’s replaced his favourite wrinkle-inducing menthol Kool ciggies with electronic ones.

They work by sucking in water from the atmosphere and releasing vapour that looks like imitation smoke.

Amanda, 42, revealed: “Simon does not smoke any more. He has got a vaporising cigarette instead. He smokes air, or rather water. It’s amazing.”

Massive in LA â€" where sexy Si is based for six months a year â€" he was spotted puffing on an e-cig on the red carpet recently.

T he multi-millionaire, who once admitted he started smoking at the age of EIGHT, has previously gushed about the cancer sticks.

“I genuinely still love smoking. I equate smoking with having a good time.

“I shouldn’t be saying this but, well, they’re not illegal, are they? After sex â€" amazing.” TMI.

Silights up in the back of his chauffeur-driven car

Hopefully it’ll be third time lucky for the BGT boss, who’s attempted to quit twice before. In January 2012 he made a New Year resolution to stop with the aid of hypnosis after close friends and family begged him to kick the habit.

With a few sessions under his belt at a pricey London clinic he managed to reduce his habit from a chain-smoking 44 fags-a-day to 15.

Docs then warned workaholic Si to ditch tabs altogether after he collapsed from nervous exhaustion last summer.

A Britain’s Got Talent insider added: “Simon is trying to cut down on the menthols and he’s finding that electronic cigarettes are really helping.”

Fingers crossed that they do the trick, Simon â€" and just think what you’ll save on anti-ageing treatments.

Si's fellow BGT judge Amanda loves dishing the dirt on him. She recently blabbed about him NEVER w earing any pants, which he is still yet to deny - so we're taking it as truth.

And this series of the talent show is panning out nicely for Simon. Not onyl is is smashing the Voice in the ratings war,  he recently caught the eye of a lovely lady on the show.

Married impressionist Francine Lewis has confessed how she’d love to go out on a date with Simon ­Cowell.

The attractive brunette caught Simon’s eye as soon as she walked on stage last night and wowed the viewers. He told her she looked “amazing”.

Francine says that although she is ­a happily married mother of two, if Simon was to ask her on a date she’d say she’d love to see his yacht.

“I’ve never been on a yacht,” she said. “Course I would go... who wouldn’t? I wouldn’t take my hu sband with me ­either.”