As celebrity faux pas goes, this one has to be up there with the worst of them.
Worse than Sainsburyâs-sponsored Jamie Oliverâs wife Jules doing the shopping at Waitrose, worse than Premier Inn ad-man Lenny Henry being caught checking into a five-star riverside hotel and worse, even, than former face of Microsoft Windows Jessica Alba being pictured playing with her iPhone.
Yep, Britney Spears has proven herself the ultimate turncoat.
After lining her bank account with £6million over two years by endorsing Pepsi, it turns out Brit, 31, has always been a fan of Coke.
Documents from the singerâs latest conservatorship case detail her investment portfolio, including her overall gains and losses for the year 2012 â" and detail how much she poured into Pepsiâs soft drink arch enemy, Coca-Cola.
Indeed, records show that last year Britneyâs financial advisers sold 574 shares in Coke for a modest profit of £2,220 â" but held on to a further 208 shares.
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And her investment in Pepsi? Er, that would be absolutely zero.
Which is something of a shame considering PepsiCo shares have largely risen steadily since the late 1980s.
Coincidentally, as well as investing in a mobile phone company, advisers for fast food-loving Brit, 31, also sold her shares in McDonaldâs and popular US-Mexican chain Chipotle, losing £399.80 and £798 respectively.
Although, frankly, considering how much the Toxic singer puts away at those kind of places, youâd think sheâd have been well in profit. Perhaps she should have just stuck to Pepsi after all.
Overall, the star netted £61,059.42 last year from shares. While that is not too shoddy, itâs small fry compared to her earnings circa her 2001 prime.
But donât feel too sorry for her. The singer will earn over three times that PER SHOW with her two-ye ar Planet Hollywood Las Vegas residency, from December 27.
And clearly well over their association with Ms Spears, Pepsi has invested a small fortune â" well, a very large, multi-million pound fortune actually â" in One Direction.
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